The Travel Rep, a renowned travel representative company, has been selected as the UK representative for Caria Golf Holidays, a specialized golf tour operator. The Travel Rep will serve as the public face of Caria Golf Holidays at trade events and will work closely with the UK travel industry to establish and maintain strong relationships with travel agents, as well as drive awareness and sales for this unique and innovative product.
Directors Paul Cowley and Sharon Rowarth of The Travel Rep expressed their excitement about this partnership. Cowley stated that Caria Golf Holidays has a fantastic opportunity, as there is a significant gap in the UK market for a specialist golf tour operator. The initial sales have been focused on Belek, a purpose-built 5-star golf resort in Turkey. The Caria Golf team based in Antalya brings extensive golfing experience, which has driven their expansion into new markets for the winter season of 2022/23.
Cowley further emphasized that as the tourism sector recovers, it is the perfect time to introduce a new brand with a unique product to key trade partners. He also appreciated working with an operator that values travel agencies and aims to enhance their capacity and collaboration with the trade. Travel agents will have access to specialized product training and marketing support, and they can make bookings through the website, which includes an agent log-in feature.
Caria Golf Holidays offers golf packages in Spain, Portugal, Dubai, Cyprus, Morocco, and Turkey. They are also considering expanding their destination collection for 2023 and beyond. Each golf course offered by Caria Golf Holidays has been personally chosen by their Golf Director, Simon Wakefield, a former European Tour player, to ensure that every holiday meets the precise demands of golfers. The award-winning technology integrated into the Caria Golf product allows for comprehensive packages, including the holiday itself, unlimited rounds of golf, and tee times, all covered under the Caria Golf ATOL.
Overall, the collaboration between Caria Golf Holidays and The Travel Rep represents an exciting opportunity to cater to the UK market's demand for specialized golf tour operators. With their expertise, strategic partnerships, and commitment to travel agencies, Caria Golf Holidays aims to provide exceptional golfing experiences and expand their offerings to new destinations in the coming years.